Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile.

Made brand guideline and identity .

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile, and adding features.

Sutrachit is a customization-first e-commerce platform that simplifies the process of designing embroidered products online. By bringing fabric selection, pattern choices, and embroidery customization into a single, intuitive experience.